The Great Lead Blog
Sales tips, prospecting strategies, and product updates to help you close more deals.
10 Proven Cold Email Strategies That Actually Get Replies in 2026
Cold email is far from dead. Learn the exact frameworks top sales reps use to achieve 30%+ open rates and double-digit reply rates consistently.
How to Build a Lead List of 1,000 Qualified Prospects in Under an Hour
Stop wasting hours on manual research. Here's a step-by-step playbook for building a high-quality prospect list at scale using Great Lead.
The Ultimate Guide to B2B Lead Generation in 2026
Everything you need to know about generating high-quality B2B leads — from intent signals to multi-channel outreach and conversion optimization.
LinkedIn Outreach in 2026: What Works and What Doesn't
LinkedIn has changed dramatically. Discover which outreach tactics are driving real pipeline today — and which ones are getting you ignored.
How AI is Transforming Sales Prospecting Forever
AI isn't replacing salespeople — it's making them 10x more productive. See how forward-thinking teams are using AI to find and engage the right buyers.
The Sales Cadence Blueprint: 7 Touches, 1 Meeting
Most reps give up after 2 follow-ups. Here's the proven 7-touch cadence framework that top performers use to book more meetings without being annoying.
Data Enrichment 101: Why Clean Data is Your Biggest Competitive Advantage
Dirty data costs companies millions in wasted outreach. Learn how to enrich, verify, and maintain contact data that actually converts.
How to Use Intent Data to Reach Buyers at the Perfect Moment
Timing is everything in sales. Intent data tells you exactly when a prospect is in-market — here's how to act on those signals before your competitors do.
From SDR to AE: The Tech Stack Every Sales Professional Needs
The right tools can make or break your sales career. We've surveyed 500+ top performers to find out what's actually in their tech stack.
Recruiting with Great Lead: Find Top Talent Before They're on the Market
Recruiters who use data-driven sourcing fill roles 3x faster. Here's how to use Great Lead to find passive candidates and reach them effectively.
Personalization at Scale: How to Make Every Prospect Feel Special
Generic outreach gets ignored. Discover the frameworks and tools that let you personalize every touchpoint without spending hours on research.
CRM Integration Guide: Syncing Great Lead with Salesforce & HubSpot
Stop copy-pasting contacts between tools. Here's the complete guide to connecting Great Lead with your CRM for a seamless, automated workflow.
The Anatomy of a Perfect Sales Email (With Real Examples)
We analyzed 10,000 high-performing sales emails to identify exactly what separates a reply from a delete. Here are the patterns that work.
Account-Based Marketing: How to Align Sales and Marketing with Shared Data
ABM works when sales and marketing speak the same language. Learn how a shared data foundation drives better targeting, messaging, and revenue.
2026 State of B2B Sales: Key Trends Every Rep Needs to Know
We surveyed 1,200 B2B sales professionals to uncover the trends, challenges, and opportunities shaping the future of sales. Here's what we found.